Sky customers will soon be able to add Netflix to their subscription after the two firms struck an agreement that will see the Netflix app added to the broadcaster’s Sky Q set top boxes.
The streaming service will be available as part of a new Sky TV subscription pack, giving customers full access to Netflix’s library of content, including films and TV in Ultra HD.
Customers of BT, TalkTalk and Virgin Media already have access to Netflix via their providers boxes, with BT customers able to add the cost to their existing bills.
Sky says its users will be able to “seamlessly access” Netflix content in the Sky Q menu, plus quickly find their favourite Netflix programmes including the use of Sky Q’s search and voice search functionality.
Existing Netflix customers will be able to migrate their account to the new Sky TV bundle, or sign into the Netflix app using their existing account details.
Sky Chief Executive Jeremy Darroch said: “The exciting new features coming to Sky Q will enable Sky customers to access even more of the best entertainment delivered over the best product platform.
“By placing Sky and Netflix content side-by-side, along with programmes from the likes of HBO, Showtime, Fox and Disney, we are making the entertainment experience even easier and simpler for our customers.
“Our recent announcements mean we will extend our leadership in delivering customers the best viewing and user experience in Europe.”
Reed Hastings, Chief Executive, Netflix, said: “We are delighted to partner with Sky to bring the latest technologies and great stories under the same roof.
“With this innovative new partnership and Netflix’s stellar line up of original content from across the world, Sky’s customers will be able to seamlessly access and enjoy all the best entertainment in one place.”
Sky says pricing and availability details will be announced ay a later date.