Sky customers who add Netflix to their subscription will benefit from a single integrated recommendations page, as well as as single-bill billing and universal search.
The streaming service’s content is to be made available through a new Sky subscription pack dubbed Ultimate On Demand which will launch in November.
The “seamless” package will cost £10 a month and means content such as Game of Thrones, Patrick Melrose, The Crown and Ozark will appear side by side on the Sky Q set top box.
Existing Sky Q customers with Netflix will be able to easily move their account to the new pack or sign in to the Netflix app on Sky Q using their existing Netflix account details.
Customers with a Sky Q Entertainment subscription will get Netflix’s Standard plan (HD 2 streams) and Sky Box Sets in HD as part of Ultimate On Demand.
Those customers with Sky Q’s premium subscription, Sky Q Experience (multi-room viewing and Ultra HD), will enjoy Netflix’s Premium plan (Ultra HD, 4 streams).
However the integration doesn’t extend to mobile viewing, and customers will need to watch Sky shows through the Sky Go app and Netflix shows through the Netflix app.
Stephen van Rooyen, Chief Executive Officer, Sky UK and Ireland, said: “We want Sky Q to be the number one destination for TV fans.
“Partnering with Netflix means we will have all the best TV in one great value pack, making it even easier for you to watch all of your favourite shows.
Chris Whiteley, Director Business Development UK/IE, Netflix, said: “Innovation is at the core of Netflix. We are delighted to partner with Sky to offer fans a new and exciting way to access the best of entertainment from around the world.”
Commenting on today’s news, media analyst Paolo Pescatore said: “Europe lags the US when it comes to cord cutting due to numerous reasons. Among other things the pay TV penetration is a lot lower in Europe and has been dominated by a handful of players.”
“However, both regions are seeing huge growth in binge watching driven by changing user behaviour towards on demand programming.”
“Sky wants to position itself as an aggregator of services as underlined by recent tie-ups. As important as bringing services together is to be offer users a seamless and integrated service experience.
“Therefore, the move further increases Sky’s own value as a one stop shop provider. More importantly it will also get access to Netflix’s catalogue and metadata which will prove more attractive to Disney (as Comcast is already working with Netflix).”