Catmull set up Pixar in 1986 with John Lasseter and Steve Jobs and currently serves as President of both it and Walt Disney Animation Studios.
In Creativity Inc. he’ll take readers deep into the nerve centre of Pixar and reveals the ideals, principles and practices, honed over years, that have made the studio so widely admired – and so profitable.
The book is being published by Random House’s Transworld imprint and is due to hit shelves on 10th April 2014. Pre-order your copy from Amazon.co.uk today.
As well as the inside story of Pixar’s rise from a small, money-losing hardware company to a movie studio with 1,200 employees fourteen No. 1 movies, Creativity Inc. will also share Catmull’s views about leadership, management, and the coexistence of art and commerce.
Catmull said: “Even the best companies, with the best intentions, erect barriers and send messages that inhibit employees and derail creativity, without meaning to – or even realising that they are doing it. Only by reframing how we think about mistakes and acknowledging how little we see, can we open the door for others to create.”
“Over the past two decades, Pixar has, for me, been a shining beacon of creativity, storytelling genius and innovation,” said Transworld’s Bill Scott-Kerr.
“Being given access to Ed Catmull’s unique vision in Creativity, Inc., not only as a publisher, but also as a reader and a consumer, is inspiring, energising and instructive. I can’t wait to share his insights with the potentially huge audience who, I’m sure, will be equally fascinated by it. This is a genuinely exciting and revelatory book.”
