Amazon’s LOVEFiLM has today released an app for Apple’s iPhone and iPod touch, giving TV and film fans the chance to stream content to their devices for the first time.
The app supports Apple’s AirPlay so users can push content from their mobile device directly to the big screen using Apple TV and includes a Watchlist function which lets users quickly find titles they’ve added from other devices.
The company says a redesigned homepage makes it “faster and easier” to find new releases, browse a particular genre, or check out the specialist collections from IMDb.
Simon Morris, Chief Marketing Officer at LOVEFiLM, said: “Launching the state of the art LOVEFiLM Instant application on the iPhone and iPod touch is very exciting for us and great news for our members.
“Not only does it make our market-leading catalogue of film and TV series more portable and accessible than ever before, but with AirPlay support viewers can also benefit from the big screen experience.”
The LOVEFiLM Instant App is available for free from the App Store on iPhone, iPad and iPod touch or at www.AppStore.com.