Vodafone UK can now charge their Google Play Store purchases, including apps, games, music, films, TV shows and e-books, to their monthly phone bill.
To help push its ‘Charge to Bill’ service, Vodafone is also offering customers discounts of 90% on a number popular apps and games until October 2016.
Once registered customers can make quick purchases up to the value of £30.
The service is available to all customers with Android devices OS version 2.2 and above and those wishing to take advantage of the discount need to enter the the code ‘VodafoneApps’ in the ‘Redeem’ menu in the Google Play Store.
David James, Head of Commercial Marketing, Vodafone UK, said: “Vodafone Charge to Bill is an easy, fast and reliable way for customers to pay for digital content and services from their mobile phone.
“We are delighted that our Charge to Bill service now includes Google Play Store, which joins a range of leading content providers such as Spotify Premium, Sky Sports Mobile TV, Sony Playstation and Facebook as well as Vodafone’s own breaking news and sport alert services.
“Charge to Bill is a key part of our entertainment strategy, connecting leading content partners with Vodafone customers.”