Windows 8 users can now download a free 4oD app the Windows Store, making Channel 4 the first UK broadcaster to offer a video on demand app for the platform.
4oD offers viewers the chance to catch-up on recent shows they may have missed as well as watch ‘deep archive’ shows such as Father Ted, Desmond’s and The Inbetweeners.
Michael McSharry, Group Digital Manager at Channel 4 said: “We’re very excited to be working with Microsoft, a strong global brand which aligns perfectly with Channel 4’s engaged ABC1 16-34 audience.
“It demonstrates how we can work with clients collaboratively to create something that is new to market, bespoke and one that utilises all our 4oD platforms as well as linking in to relevant content on Channel 4 to provide a fully integrated cross media brand experience.”
Microsoft’s Anand Krishnan added: “As the first UK video on demand app for our new Windows 8 platform, we love the way Channel 4 is bringing Windows 8 to life with its 4oD app.
“It is creative apps such as this that will continue the great momentum and excitement around Windows 8.”