BT TV has started rolling out Prime Video to its set top boxes, bringing users access to Amazon hits such as The Grand Tour and Man In the High Castle.
Subscribers can also “buy/rent content and access subscription streaming services” from Amazon and its growing line-up of content partners.
The service is being enabled via a software update that includes various bug fixes and is launching for users of BT’s T2100 & T2200 models. Customers with older models are unable to access Prime Video and are being urged to contact BT to discuss a box upgrade.
Users with the 4K capable T4000 boxes will see Amazon switched on “later in the summer” but will benefit from the bug fixes immediately.
Prime Video’s addition to the BT TV platform was announced last month and today’s update makes BT the first UK pay-TV provider to offer users access to the service via their boxes.
The ISP also offers Netflix and from next year will offer Sky’s Now TV, giving users access to all of the UK’s most popular streaming services on top of BT’s own exclusive sports and drama content.
Tony Singh, content and business development director for BT’s Consumer division, said: “We’re delighted to be the first UK pay-TV service to offer Amazon Prime Video content to our customers.
“BT TV gives our customers the flexibility they want to watch all their favourite shows – and of course all the sport – in one place and on one bill.
“Our ambition is to offer an unrivalled choice of TV content for our customers by partnering with the very best providers and, with Prime Video joining a brilliant line-up including BT Sport, Netflix, NOW TV, BBC iPlayer.”
Brett Ballbach, Business Development Director for Prime Video Europe, added: “We want Prime members to be able to watch all their favourite content when they want, on any device they want, and Prime Video is already available on thousands of devices, from Smart TVs to games consoles to tablets & mobile devices.
“We’re delighted to add to that range of devices with Prime Video now available to access via BT TV set top boxes – we think customers are going to love the opportunity to stream their favourite Prime Original shows and Prime exclusive sports on the device.”
Analyst Paolo Pescatore from CCS Insight said Prime video’s arrival “represents a key step towards making BT TV a one stop shop for households.
“The addition of Now TV next year, firmly positions BT as a super aggregator of content (entertainment, movies, sports and more); one to watch for 2019!”