Apple has confirmed plans to release a new smart watch early next year.
The iPhone and iPad maker has long been rumoured to be working on a wearable product, previously dubbed the iWatch.
Finally unveiled on Tuesday, the Apple Watch will let users send and receive SMS messages, answer calls made to their iPhone and measure their exercise levels.
On Tuesday CEO Tim Cook said the device would go on sale early next year.
It uses a customised version of iOS, Apple’s operating system for the iPad, iPod Touch and iPhone, combined with a side control dubbed the Digital Crown which allows users to navigate through screens and interact with apps.
A Taptic Engine and a built-in speaker will provide both physical and audible feedback.
Apple Watch in two different sizes – 38 mm and 42 mm – and can be accessorised with a range of different straps and bracelets.
US pricing will start at $349.
“With Apple Watch, we’ve developed multiple technologies and an entirely new user interface specifically for a device that’s designed to be worn. It blurs the boundary between physical object and user interface,” said Jony Ive, Apple’s senior vice president of Design.
“We’ve created an entire range of products that enable unparalleled personalisation.”