Apple unveils new Genius ads

Image: Apple
iPad and Mac maker Apple unveiled three new adverts during US TV coverage of the London Olympic Games opening ceremony.

All three ads feature an Apple Genius – the firm’s in-store customer service and tech staff.

In each ad the Genius is asked to help Mac owners resolve customer problems in a series of unlikely and comedic circumstances.

The campaign differs from Apple’s usual approach of focussing ads on a single product or feature, such as the iPhone 4S voice assistant, Siri.

Unless of course Apple is seeking to position its after-sales service as a product in its own right?

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