Households which are yet to convert to digital TV or are looking to upgrade their sets might want to pop down to their local Asda.
The high street and online retailer has knocked £50 off the price of one of its own-brand 40” High Definition TVs, offering it for just £249.
The Luxor 40” HD includes an integrated Freeview receiver, offering up to 50 channels and 24 radio stations, a 1080p full HD screen and 2 HDMI and Scart sockets allowing the connection of set top boxes and Blu-ray players.
Asda technology expert, Michael Arnott said: “We’re delighted to be offering our customers this product at such a fantastic price.
“This high definition TV can turn any living room into a quality home cinema. With the lowest cost on the market, this TV offers unbeatable value to our customers.”
The retailer says the TV is “manufactured exclusively for Asda at factories that also make some of the world’s leading television brands. “