Supermarket Asda has cut the cost of the Kobo Wireless e-Reader to just £49, undercutting Amazon’s Kindle by £40.
The WiFi-capable Kobo e-Reader features a glare-free screen and uses eInk pearl screen technology which displays an image as close as possible to the experience of reading a printed page.
Duncan Tate, technology expert at Asda said: “The Kobo e-Reader has been an incredibly popular product and we’re delighted to be offering it at this fantastic price. It’s a high quality alternative to some of the budget e-Readers on the market.”
He added: “This e-Reader actually costs less than many text books with the added benefit that it can hold many hundreds of books. Plus, it’s a fair bit lighter.”
The device comes with 100 free classics pre-loaded and users can buy current titles from Kobo’s online store which can be accessed direct from the reader.
Asda also sells a touch-screen version of the Kobo eReader for £79. Both products are available in Asda stores and online at www.asda.co.uk.