BBC Studios and Malaysia’s unifi TV have announced the expansion of BBC Player – the BBC’s commercial Video On Demand service – which will now be available to all unifi broadband subscribers.
Previously available only to the firm’s ultimate pack TV subscribers, BBC Player will now be available to more than two million of unifi’s broadband subscribers for free for 30 days starting 18 September.
“More and more, viewers are going to online platforms in search of interesting programmes to watch. The Malaysian audience on BBC Player has steadily grown since the service launched in early 2017,” said Ryan Shiotani, VP Content, Asia at BBC Studios.
“It is evident that BBC content resonates with Malaysians and their families who are looking for high quality, intelligent programmes.
“We are glad that we are now able to offer these programmes to a wider base of Malaysians.”
Emily Wee, Vice President of Business & Media Operations, unifi TV, added: “The BBC brand is synonymous with quality and trust. These are the same traits our customers expect and demand from us.
“We are happy to be in collaboration with the BBC to meet the diverse needs of our customers by providing a compelling suite of BBC channels as well as access to top rated British content via BBC Player.”
