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BBC promises 160 hours of World Cup programming across TV, radio and online

May 7, 2014 - Staff@seenituk

Image Credit:  BBC/HatTrick
Image Credit: BBC/HatTrick
The BBC has promised to deliver 50 percent more World Cup action than in 2010, with coverage spanning its broadcast and digital networks.

The month long contest takes place in Brazil between 2 June-13 July and BBC Sport says its breadth of coverage means it’ll be the first 24/7 World Cup in history.

In all the corporation will deliver over 160 hours of programming, including 31 live matches on TV and highlights and match replays across TV, radio, BBC iPlayer and red button.

There’ll also be coverage on BBC News and via the BBC Sport app, with additional matches and content available via Connected Red Button, the new internet-powered service for smart TV users.

TV coverage will be led by Gary Lineker who will be joined by England captain Rio Ferdinand, France World Cup winner Thierry Henry, and former Dutch midfielder and current AC Milan coach Clarence Seedorf.

Crystal Palace manager Tony Pulis and Tottenham Hotspur goalkeeper and former USA international Brad Friedel are new signings for the Radio 5 live punditry team along with Celtic manager and former Northern Ireland midfielder Neil Lennon.

Other on-air talent includes Alan Hansen, Alan Shearer, Chris Waddle, Martin Keown, Kevin Kilbane, Mark Lawrenson, Danny Mills, Danny Murphy, Phil Neville, Robbie Savage, Pat Nevin, Jason Roberts and John Hartson.

A dedicated section of bbc.co.uk will offer fans enhanced live coverage with every goal, expert analysis, breaking news and interactive features available across all web-enabled devices.

Coverage of the matches will be complemented by a range of programmes which explore the sights, sounds, culture and history of Brazil.

Barbara Slater, Director, BBC Sport, says: “The BBC is the home of big sporting events and it doesn’t get much bigger than the World Cup. Our aim is for this to be the first truly 24/7 World Cup and we will deliver a complete experience for our audience through both traditional and digital platforms.

“We’ve put together a great cast of pundits, presenters, commentators and reporters to steer audiences though the tournament and we can’t wait to bring the infectious excitement of this competition to our viewers and listeners wherever and whenever they want it.”

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