The BBC has confirmed plans to personalise its digital services, allowing users of its apps and website to access curated content and recommendations.
The ‘myBBC’ initiative builds on the personalisation options in the corporation’s news app for smartphones and tablets, as well as BBC.co.uk’s Playlister music service.
Later this year a new the news app’s myNews feature will be extended to all platforms, allowing users to access local and relevant election, weather and travel news.
And BBC Sport will be updated to offer personalised news and updates, allowing users to chose which teams and sports they want updates on,
A new recommendation engine will be added to BBC iPlayer, helping to push awareness of related content viewers might enjoy.
There’ll also be a new app that aims to bring users “something brilliant from the BBC” every time it’s opened.
Tony Hall, Director General of the BBC, said:“It’s the start of a real transformation – the myBBC revolution. How to reinvent public service broadcasting through data.
“But we will always be doing it in a BBC way – not telling you what customers like you bought, but what citizens like you would love to watch and need to know.”
