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BBC weather app clocks up 8m downloads

August 11, 2014 - Staff@seenituk

bbc_weather_appThe BBC says its weather app for iOS, Android and Kindle has been downloaded more than 8m times since launching in June 2013.

However, while that number may seem impressive, it’s a long way behind the 28 million downloads for the BBC’s iPlayer apps and the 14 million downloads for the BBC News app.

The broadcaster has also revealed that web traffic to its weather services soared last month with 13.8m average weekly browsers, up 36 per cent year on the previous year.

Of that figure, 8.6 million visits came from mobiles and tablets.

Carol Kirkwood, BBC Weather presenter says: “Britain’s obsession with the weather is official. We can’t stop talking about it, and it looks like people can’t stop checking it – especially when unseasonal weather was expected, such as at the weekend.

‘Twenty years ago you had to wait for Michael Fish after the news, but now with the BBC Weather app you can get your local forecast for the next hour, or next ten days, just when you need it.”

Later this year the weather app will be updated to include location-based weather warnings which will allow users to see details of incidents directly affecting where they live and work.

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