• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

SEENIT

TV, Film, Broadband, Pay-TV, Games, Computing and Tech | News, Comment & Reviews

  • NEWS
  • FEATURES
  • ADVERTISE
  • Twitter

“Biggest ever” BT TV ad campaign to kick off this weekend

September 23, 2016 - Martin Hoscik@seenituk

bt_tv_advert_sept_2016BT is to ramp up promotion of its TV service with a new ad campaign highlighting its exclusive US dramas and major sporting events.

Launching on Saturday 24 September, and described as the “biggest ever” BT TV ad campaign, the new publicity drive will include ads on TV, poster sites, radio, online and social media.

The ads are set to the well-known music track, “Hey Ya!” by OutKast, and feature BT TV’s upcoming exclusive dramas Into the Badlands and David Schwimmer’s new show, Feed the Beast, as well as BT Sport’s Premier League coverage.

Using the strapline, “A different world of entertainment”, the ads will unveil “a powerful new look for the BT TV brand” and showcase the range of pay channels available as well as BT’s on demand store which offers the latest Hollywood movies.

The campaign will also include sponsorship of Capital Radio’s breakfast show “plus a host of Digital and Social activity.”

David Stratton, GM of Marketing – BT TV & BT Sport, said: “Our biggest campaign to date aims to win over customers who want the great content and functionality that a premium TV service offers, but without the sky-high prices usually associated with pay TV.”

News of the new campaign comes as the Telegraph reports BT is in talks about a £60m takeover of the YouView platform which powers its set top boxes.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

Related

Blu-ray and Gaming Top Buys

David Attenborough’s A Perfect Planet is getting a 4K Blu-ray release

Doctor Who: Sylvester McCoy and Bonnie Langford reunite in trailer for Season 24 Blu-ray release

Batman: Soul Of The Dragon comes to DVD and Blu-ray next month

RECENT

AMC confirms Fear the Walking Dead return date

Psycho prequel Bates Motel is coming to BBC iPlayer

The New Mutants returns to top spot in UK film chart

CNN International is coming to Samsung TV Plus

Popular

Sky bags first run rights to Entertainment One catalogue

Freesat adds BBC Sounds to app line-up

Coming To America sequel to get global release on Amazon Prime Video

Hitman developers announce new James Bond game

Featured

Ofcom calls for greater social and geographic diversity in TV and radio

BT Sport app now available on Now TV devices

StarzPlay is now available from Rakuten TV

Britbox – What does the new UK-centric streaming service offer?

Popular Topics

  • Amazon Prime Video
  • BritBox
  • Freeview Play
  • Set Top Box Reviews

ADVERTISE ON SEENIT

We’re pleased to offer a number of advertising opportunities to high quality brands including sponsored content, competitions and advertising placements.

Please contact us for details.

MORE FROM US

Copyright © 2021 · All Rights Reserved · Contact Us · Copyright · Terms of Use · Privacy Policy
MayorWatch Publications Limited · 20-22 Wenlock Road · London N1 7GU · Company Number 6291816