NOOK owners Barnes and Noble are offering UK shoppers the bargain of the year, dropping the price of their NOOK Simple Touch ebook readers to just £29 for a limited time.
The company has also slashed the price of its NOOK Simple Touch GlowLight to £69, down from £109.
Both prices are available for a limited time only and form part of B&N’s support for the London Evening Standard’s Get London Reading campaign.
The company will also be donating 1,000 NOOK Simple Touch readers to the campaign which is designed to inspire children to become better readers and maximise the opportunities reading brings.
Jim Hilt, Barnes & Noble MD, said: “Literacy is at the heart of everything we do. Together with the London Evening Standard and Beanstalk, we hope to further enrich the minds of readers of all ages across the UK and give them access to the books they love.
“Barnes & Noble is underlining our commitment to giving people affordable access to reading by lowering the price of our award-winning NOOK Simple Touch eReader across the UK.”
David Cohen, London Evening Standard’s Campaigns Editor added: “Reading is a basic human right, without which a person is ill-equipped to function in society, let alone fulfill their potential.
“Shocking levels of illiteracy in London’s primary schools prompted the Evening Standard to act by trying to help children who had fallen behind with their reading and were in danger of never catching up. We are thrilled that NOOK are supporting us – these 1,000 NOOKs that they have gifted to our campaign will help us reach even more children, improving their skills and helping them begin a life-long journey of reading.”