High street and online book retailer Borders has extended its eBook reader range to include the latest Sony readers as well as devices from BeBook and COOL-ER. The company already sells the Elonex reader through its stores which currently sells for £169.
Added to the range are the touch screen Sony eReader Touch Edition (£249), Sony’s 5″ Pocket Edition (£179), the COOL-ER (£189) and the BeBook (£199) and BeBook Mini (£179). The new lines are believed to form the largest range of readers available from a single retailer.
Head of Marketing at Borders Simon Moore said: “Our range in store and online means we can offer our consumers a great choice which suits both their needs and budget. In addition, our vast range of e-books and accessories means we are the perfect one stop shop”
All stocked devices support the EPUB format which is rapidly being adopted as the industry standard for eBooks.