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BritBox signs up half a million UK subscribers

March 9, 2021 - Staff@seenituk

BritBox UK has signed up half a million subscribers in its first 16 months, ITV has announced.

Launched in November 2019, the UK version of the streaming service is a joint venture between BBC Studios and ITV which owns 90% of the business and oversees day to day management and operations.

It brings together archive and recent content from both shareholders plus Channel 4 and Channel 5, in addition to other selected rights holders such as Studiocanal which has provided a number of classic movies to sit alongside films from the ITV Studios catalogue and a curated selection of Film4 titles.

Arts fans are also catered for thanks to deals with The Royal Ballet Company and National Theatre.

BritBox has also commissioned original shows starting with a revival of Spitting Image.

Announcing that subscriber numbers had passed the half million mark, ITV chief executive Carolyn McCall said: “It’s been a great first year on BritBox, with all of the UK PSBs on board and the launch of our BritBox Originals strategy with Spitting Image.

“Achieving half a million subscriptions in little over a year from launch puts BritBox ahead of plan and firmly establishes the service in the UK OTT market.”

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