BritBox UK has signed up half a million subscribers in its first 16 months, ITV has announced.
Launched in November 2019, the UK version of the streaming service is a joint venture between BBC Studios and ITV which owns 90% of the business and oversees day to day management and operations.
It brings together archive and recent content from both shareholders plus Channel 4 and Channel 5, in addition to other selected rights holders such as Studiocanal which has provided a number of classic movies to sit alongside films from the ITV Studios catalogue and a curated selection of Film4 titles.
Arts fans are also catered for thanks to deals with The Royal Ballet Company and National Theatre.
BritBox has also commissioned original shows starting with a revival of Spitting Image.
Announcing that subscriber numbers had passed the half million mark, ITV chief executive Carolyn McCall said: “It’s been a great first year on BritBox, with all of the UK PSBs on board and the launch of our BritBox Originals strategy with Spitting Image.
“Achieving half a million subscriptions in little over a year from launch puts BritBox ahead of plan and firmly establishes the service in the UK OTT market.”