The cable company has a wholesale deal BT for BT’s original three sport channels which it provides to customers taking its XL TV pack. Virgin Customers with lower tier packages can buy the channels as a separate add-on.
However Jamie Hindhaugh, Chief Operating Officer for BT Sport and BT TV, has told SEENIT that the existing deal doesn’t cover the new BT Sport Europe channel which will become the new UK home to the Champions League and Europa League from this summer.
Hindhaugh said talks were underway between the two rivals but declined to comment on whether any deal would see the channels joining its stablemates as part of Virgin’s top channel packs.
