European football fans will be able to watch the continent’s most biggest teams go head to head in the UEFA Champions League for free with BT TV.
Coverage will be co-anchored by Gary Lineker, who has been given permission to work for BT Sport by his BBC bosses, and Jake Humphrey who last week signed a new four-year deal with BT Sport.
They’ll be joined by new signings Steven Gerrard, Harry Redknapp, Glenn Hoddle and Howard Webb.
As previously announced, Humphrey will continue as the face of BT Sport’s Premier League and FA Cup coverage.
In November 2013 the broadband giant and pay-TV operator signed a £900m to cover the Champions League for three years from the start of the 2015/16 season.
The deal also includes rights to the Europa League which BT Sport has covered since launch.
At a packed media briefing at their Olympic park studios, BT bosses ended months of speculation by confirming their new BT Sport Europe channel, which will serve as the contests’ home for the next three years, will be made available to all TV subscribers at no extra cost.
It’ll join the broadcaster’s current channels – BT Sport 1, BT Sport 2 and BT Sport ESPN – which also remain free for broadband subscribers.
BT Broadband customers who choose to watch on their Sky service, via the BT Sport App or on BT Mobile will be able to add the BT Sport Pack for a small charge of £5 a month. They currently receive the channels for free.
Customers who prefer not to add the full BT Sport pack will continue to receive BT Sport and BT Sport Extra, which will show all of the broadcaster’s Premier League and Aviva Rugby matches, at no extra cost.
John Petter, chief executive of BT Consumer, also confirmed the launch of a new free to air channel which will be available to all Freeview homes and show a selection of “top games” and both competitions’ finals.
Customers looking for the very best viewing experience will be able to subscribe to 4K versions of BT’s channels via a new YouView set top box announced today.
These ‘ultra-HD’ versions will be exclusive to BT’s platform, a move aimed at drawing customers away from Sky, and will require fans to take BT’s super-fast fibre broadband service. Pricing for the will be confirmed in the coming weeks.
BT’s TV platform will also be the only place fans can watch all concurrent games via a red button service which will allow them check the scores and flick between other matches.
Petter said: “When we launched BT Sport we promised to make televised football far more accessible and affordable than it has been to date. We have opened the market to millions of new customers and we want to build on that as BT Sport becomes the undisputed home of European football.
“We are of course giving our best offer to existing customers – broadband customers will get the new BT Sport Pack for the heavily discounted price of £5 whilst customers who take broadband and TV from us will get it absolutely free.
“This is a new chapter for European football on TV. BT Sport will show hundreds of live matches throughout the tournament using the very latest technology. Our presenters and experts will also provide the smartest insight and analysis.”