BT Wi-Fi is to offer high street stores access to new customer insights similar to those already enjoyed by online retailers after signing a multi-year deal with Wi-Fi analytics and engagement specialists Purple.
The partnership will allow the ISP to offer a “simple social Wi-Fi login journey” which it says will let retailers understand customer needs, “as well as in-venue behaviour including frequency and duration of visit.”
This additional insight will help them to deliver tailored and targeted communications and better engage with their customers, increasing customer satisfaction, loyalty and footfall.
Bruce Cuthbert, Director Connectivity and Commercial Sport at BT said “Our partnership with Purple will give businesses, and particularly those in the retail, on-trade, F&B and leisure sectors the opportunity to take their Wi-Fi service to the next level.
“These new features will help all manner of bricks and mortar businesses to connect with their customers in the online world and turn insight data into smarter marketing and profitable customer communications”.
Purple CEO Gavin Wheldon added “We’re delighted to have agreed this partnership with BT.
“Bricks and mortar businesses are being placed under increasing pressure by digital businesses, and we look forward to working with BT and their customers to help take advantage of the insights available to them and ultimately engage with their own customers in a more meaningful and profitable way”.
BT will be offering Wi-Fi with Purple from early 2020.