BT’s new ‘Keep Connected Promise’ is taking centre stage in the ISP’s latest advertising campaign.
Introduced as part of its new BT Plus package, the promise ensures BT customers can quickly get back online if their broadband connection goes down by sending out a 4G mini hub and, if they’re a BT Mobile customer, scrapping their 4G data download limits until their fixed-line connection is back up and running.
BT Plus has been hailed by the firm as the first step in delivering a truly converged network which keeps customers online at the best possible speeds regardless of whether they’re at home or out and about.
The campaign begins with a 40 second TV ad that will launch on Friday 2nd November during Gogglebox, Big Brother and on Video On Demand.
The TV ad tells the story of a daughter arriving at her Dad’s place for the weekend, and we quickly discover that the two share a passion for video games and they’ve got big plans to conquer level seven of their favourite game for the weekend.
As the two of them prepare snacks for an evening of gaming, the ad reveals they’re not the only ones gearing up for a big night ahead. Characters from the video game are seen throughout the house getting ready for the games to begin.
A giant robot, a warrior queen, a wizard, a gremlin and a pair of ogre twins are just a few of the characters seen limbering up for the event. As the pair sit down to play, the motley crew of video game characters prepare to commence battle.
Disaster strikes when a lightning bolt knocks out the broadband connection. Faced with their big weekend plans being ruined, Dad saves the day using his BT Plus Keep Connected Promise to arrange the delivery of a back-up 4G mini hub to get them back online.
The ad concludes with Dad and daughter reunited in the living room to continue their gaming adventures.
Dan Ramsay, Consumer Marketing Director at BT, said: “We know it can be an ogre of a problem if something knocks out your broadband connection, but thankfully with BT Plus and our unique Keep Connected Promise you don’t need to be a wizard to get your family back online quickly.
“The campaign shows customers that if there’s ever a problem with their broadband, we’ll send them a 4G mini hub on us to get them back online until we fix the problem.
“If they have mobile with us too, we’ll also give them unlimited data on all the mobiles on their Plus account within an hour of reporting the fault.”
