The smell of the popcorn, the excitement as the house lights dim and the curtains draw back to reveal the silver screen – there’s nothing quite like settling down to watch the latest Hollywood blockbuster as it was meant to be seen – at the cinema.
But prices for tickets have spiralled upwards over the last few years – especially here in London where a West End ticket will cost you £15 – meaning what was once a regular family treat is now a luxury that many can’t afford.
As great as home entertainment technology has become in recent years, watching a film on DVD at home just doesn’t have the same appeal.
So if you’re looking for the best London deals on cinema tickets, where should you be looking?
The answer is the Internet.
Virtual deals have opened up the market meaning you no longer have to pay the full price of a ticket to see the latest movies.
We all know that buying in bulk brings great savings – it’s how supermarkets are able to undercut the friendly local retailer – but it’s always been hard for ‘the little guy’ to benefit from this truism.
With the economy showing little signs of life, scores of web savvy Brits are signing up to online voucher systems – the most famous of these being Groupon.
These schemes allow likeminded shoppers to pool their spending by offering exclusive deals on daily attractions. So long as enough people buy into the scheme, the offer is secured and everybody saves.
We’ve heard of deals allowing shoppers to save a whopping 80% on the usual price of a ticket.
That’s a piece of cinema action we’d all want a piece of!