Sky Deutschland will show the UEFA Champions League until 2020/21 after signing a sub-licensee deal with rights-holders the Perform Group.
The pay-TV’s UK arm lost the rights to the contest to BT in 2013 and missed out on the chance to regain the rights earlier this year.
Despite playing down the importance of the contest to its UK audiences, Sky has been keen to secure the competition in its other territories. Today’s deal with Perform allows it to exclusively show matches on satellite, cable, IPTV, web and mobile platforms.
Carsten Schmidt, Chief Executive Officer at Sky Deutschland: “We are extremely pleased with this result which means that Sky remains the home of the UEFA Champions League in Germany and Austria for the next four years.
“With the Bundesliga, the EHF Champions League, Formula 1, ATP Tennis, European and US PGA Tours, our customers are assured of the world’s best in sports.
“In addition to extending its leadership in sport, Sky has also successfully developed a broader content offering in Germany, including the launch of Sky 1, the Sky Arts channel and, sitting alongside favourites such as season 7 of Game of Thrones, a growing slate of Sky original drama including the award winning Babylon Berlin coming later this year”