Channel 4 is adding free, add-supported downloads to mobile versions of its 4oD on demand service.
The new feature allows viewers to download many of their favourite Channel 4 shows from the last 30 days to their smartphone or tablet and is
is available on both iOS and Android versions of the app.
Viewers will need to register with Channel 4 before using the service.
Once downloaded, viewers have up to seven days to view programmes before they expire.
The feature is being supported by Nissan who, in return for sponsoring content for the first six months, will have its logo appear on all download pages.
In addition, Nissan ads will appear at the start of the first ad break and on all pre-roll advertising run on downloaded content.
Sarah Rose, Director of Commercial & Business Development said: “We’re thrilled to unveil our eagerly-awaited free download service on 4oD, giving our viewers even more flexibility to watch our programmes wherever they are, and helping them organise their TV viewing around their busy lives.
“This is the latest development in our Viewer Engagement strategy to reward our now over 8 million and rising registered viewers with exclusive benefits to ensure they get the most out of their Channel 4 experience.
“Our fast growing database also enables us to deliver more innovative and engaging advertising solutions to our commercial partners including enhanced targeted ad packages – and our valuable young, engaged audience.”