Channel 4 says advertising and other commercial revenue related to its 4oD catch-up and on-demand service rose by £11m last year.
The app is available on a growing number of platforms including YouView, in which Channel 4 is a shareholder, Xbox 360, Sky, Virgin and smart TVs.
As well as providing viewers with the ability to catch-up on recent shows they may have missed, the service offers a range of classic comedy, drama and factual programming from Channel 4’s archives.
In an introduction to the broadcaster’s annual report, chief executive David Abraham said it was accelerating efforts to migrate 4oD “away from its roots as a desktop-led experience and towards a more agile presence across multiple platforms.”
The broadcaster is using “demographic targeting” to allow advertisers to target ads at specific audiences, increasing the value of ad-slots to brands and boosting revenues.
Overall the broadcaster earned £61m in Video on Demand advertising sales, syndication and sponsorship deals including £45m from ads.
Total revenues for Channel 4 last year fell slightly to £908 million due to absence of big one-off events such as the Paralympic games in 2012.