Channel 4 has confirmed that its catch-up service will make the switch from its current 4oD brand to the new All 4 name next week.
Last year the broadcaster announced it would drop the 4OD brand across all platforms after nine years.
The new All 4 is promised to provide a “all in one digital hub” combining all of Channel 4’s linear channels, digital content and “other online services” and will be available online, on Apple’s iOS devices and on set top boxes and smart TV platforms currently receiving 4oD.
As well as catch-up and live content, viewers will be able to enjoy a selection of shows ahead of their linear tranmission and ’season rewinds’.
There’ll also be a series of original shorts, including: Rich Kids Go Shopping which follows some of Britain’s wealthy young people as they go on extreme shopping sprees and Total Recast with film director Simon Birch as he travels the country to re-make classic movies in his own style.
Channel 4 says all users will need to register with them in order to watch shows.
Keith Underwood, Director of Strategy and Technology said: “All 4 builds on a heritage of pioneering digital innovation at Channel 4. Back in 2006, Channel 4 became the first broadcaster in the world to offer long-form TV content on-demand with the launch of our 4oD service.
“Now, the replacement of 4oD with All 4 embodies our strategy of providing a wider range of increasingly personalised digital services to registered users.
“This launch is the first release in a major transformation programme which will serve to consolidate our digital services and transform our relationship with viewers.”
The All 4 service will be extended to other digital platforms including Android across 2015.
