Channel 5 has announced a new Demand 5 app for Windows 8.
The UK broadcaster describes the app as “the latest development in Channel 5’s strategy of reaching viewers on a wide range of connected devices and follows launches on YouView and Sky On Demand for Demand 5 in recent months.”
Versions of the app already exist for Apple’s iPhone and iPad.
Demand 5 for Windows 8 offers access to Channel 5 catch up content as well as a library of programmes including the popular business improvement series The Hotel Inspector.
Announcing the new app, Paul Thornton-Jones, Head of Digital Media at Channel 5, said: “We’re very excited about providing another way for our audience to watch their favourite Channel 5 programmes.
“It’s a demonstration of our continuing innovation in video-on-demand, and a deepening of our relationship with Microsoft, which began in 2011 with the launch of Demand 5 for Xbox and more recently with Windows 8 participation in Gadget Show Live events.”
Anand Krishnan, Senior Director, Developer and Platform Evangelism Group at Microsoft, said: “It’s great that Channel 5 is bringing Windows 8 to life and innovating how it delivers content to its broad audience of consumers. Intuitive, immersive apps such as Demand 5 are really at the heart of the excitement that we’re seeing around Windows 8.”
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