Currys PC World is seeking to boost its gaming credentials with a newly redesigned section of its website and grater in-store prominence of its range.
The online overhaul includes easier navigation and an expanded range which is now five times bigger and covers more categories with gaming apparel, merchandise and mobile gaming joining traditional products such as monitors and PCs.
Stores are gaming a new dedicated Currys PC World Gaming brand, ‘try before you buy’ giving customers the opportunity to try different setups before they buy and gaming areas staffed by gaming experts.
