Discovery Networks has appointed Sky’s media division as sole advertising and sponsorship sales agent for its portfolio of 11 factual and entertainment UK and Irish TV channels.
The deal, which begins with immediate effect, includes advertising, sponsorship and video on demand for the portfolio which includes Discovery Channel, TLC, Investigation Discovery, Animal Planet and Quest.
Distribution rights for the channels are not part of the deal.
Susanna Dinnage, EVP and MD, Discovery Networks UK and Ireland, said: “We are delighted to have agreed a new commercial deal with Sky for Discovery’s factual and entertainment channel portfolio in the UK and Ireland.
“Sky Media impressed us with their innovation and ambition.
“They are investing in exciting new technology such as addressable advertising that will have a positive impact on the media landscape and we are confident this new commercial partnership will create new opportunities and value for our business over the coming years.”
John Litster, Managing Director, Sky Media, said: “We are delighted that Discovery have chosen to renew this partnership and see it as a validation of the success that we’ve achieved together over the last 15 years.
“Discovery’s channel portfolio and content offering are a compelling advertising opportunity for brands across the spectrum.
“This is an exciting time in the television advertising marketplace and this deal clearly demonstrates that Sky Media is the partner of choice for leading channel brands.
“Technology innovations such as our AdSmart targeting platform are changing the way that TV campaigns are planned and developed. Discovery has recognised this market leadership by choosing Sky Media as their advertising partner.”