High street and online retail Dixons Carphone, owners of Currys, Dixons and Carphone Warehouse, is setting up its own mobile phone service.
The firm has struck a wholesale deal with Three to become a mobile vVirtual network operator (MVNO) and says services will launch this Spring.
It promises to being consumers a range of “innovative and highly personalised” options.
Graham Stapleton, CEO of Carphone Warehouse UK & Ireland says: “The announcement of our new network supports our strategic vision to continue to offer customers the widest range of connections, for when they are at home or on-the-go.”
Lynda Burton, Director of Wholesale at Three, said: “This is our biggest new customer to date and a great opportunity to be the MVNO partner of a large scale brand with real mobile expertise and insight.
“Our network capability, recognised as best for smartphone customer satisfaction and reliability, is a great platform and we look forward to supporting the UK’s biggest mobile specialist’s MVNO success.”