EE’s new TV set top box has gone on sale at the firm’s high street stores.
Unveiled last month, the service offers access to Freeview channels, BBC iPlayer and Demand 5. Pay content is available via a Wuaki.tv app.
The service also includes apps for MUZU, Box +, YouTube and The Weather Network but lacks major on demand brands such as Sky’s NOW TV, Netflix or Amazon Prime Instant Video.
It also currently lacks deals to offer additional pay TV channels, such as Sky 1 or UKTV’s network of subscription channels.
The absence of deals to offer to offer either Sky Sports or BT Sport means it’ll struggle to win users from Sky, Virgin Media, TalkTalk or BT.
However, unlike rival services, EE TV allows users to record from up to four channels at a time, and watch live content and recordings on tablets and smartphones.
Users can also use the Replay service to record all output from six of their favourite channels to watch later.
The EE TV smart box is free for all EE mobile customers signing up to one of the firm’s broadband plans which start at £9.95 per month plus £15.75 line rental.
Pippa Dunn, Chief Marketing Officer, EE, said: “Customers can now go into any EE store nationwide and sign-up for the UK’s most advanced TV service.
“With EE TV, we have combined our expertise in mobile and home broadband to develop a game-changing home TV service that you can watch on your smartphone and tablet, as well as your telly.”
