More than three million Freeview HD devices have been sold since the UK’s terrestrial HD TV service launched in March 2010.
There are an estimated 18 million homes receiving Freeview, 10.2 million on their main television set.
Of these 1.75 million are connected to the Freeview HD service according to figures released by the platform.
Figures covering up until the end of September reveal a total of 3.1 million HD televisions and boxes have been sold since March 2010. The vast majority of these – 90 per cent – are televisions.
Freeview HD currently offers four HD channels – BBC One HD, The BBC HD Channel, ITV1 HD and Channel 4 HD with a fifth channel due to launch in April 2012.
Ilse Howling, Managing Director of Freeview, said: “Breaking through the three million sales barrier is huge achievement for Freeview HD.
“Television remains an incredibly important part of people’s lives and Freeview has continued to provide the most-loved programmes in the format people want since Freeview launched in 2002. Our focus now is to ensure we continue to develop and give viewers what they want over the next 10 years, post-switchover and beyond.
“We’re seeing a shift in what viewers want from their TV provider. The ability to access high definition has become something people expect as normal when buying a new television. Also, most Freeview HDTVs and some Freeview+ HD recorders now offer smart features giving viewers access to more entertainment such as BBC iPlayer, YouTube and Facebook.”
Currently 80 per cent of the UK can receive HD through Freeview which will increase to the whole country when digital switchover is completed next October.
70m Freeview products have been sold since the subscription-free digital TV service launched in 2002.