Freeview has confirmed plans to develop an internet-connected ‘next generation’ version of its service.
To access the service, viewers will need to buy a new connected Freeview HD television or set-top-box. No launch date or branding details have been announced.
The new service will be developed in partnership with Digital UK and give viewers easy access to broadcast and on-demand TV, including a range of popular catch-up players.
It will compete against similar offerings from Freesat and YouView, both of which offer subscription-free internet-connected boxes and are also backed by the BBC and ITV.
Ilse Howling is stepping down as Freeview’s Managing Director to take up the role of Managing Director, Connected TV at Digital and will be replaced by Freeview’s former Marketing Communications Director, Guy North.
In a statement, Howling said: “I’m delighted to be joining Digital UK to lead development of the new connected service.
“The company is well placed to develop the next generation specification and work with the supply chain to support a new, mass market service to make connected TV available free, for everyone.”