Digital TV platform Freeview has launched a new advertising campaign highlighting the free sport available to TV viewers this summer.
Channels available via the service will be offering coverage of the Euros, Wimbledon, the Olympics and Paralympics without subscription.
A 40 second ad, created by Leo Burnett, takes the viewer on a journey round a seemingly deserted British town.
Excited commentary of live sport coverage comes from inside the array of different houses and it becomes apparent that everyone is gathered together watching the action on their TVs – chores have been forgotten, parties have been interrupted and life is put on hold as the nation gets caught up in the excitement of a summer of great sporting action.
In the final scene the commentaries reach a climax and the cheers from people watching the action on their TVs grow louder as torrents of colourful sport-themed balloons burst out of the windows and doors.
Freeview is the UK’s most watched digital service with 20 million homes connected, including 11m main TV sets.
Head of Marketing Owen Jenkinson said: “Freeview has always had a genuine desire to provide great TV for free. This summer we will be offering people the best seat in the house to watch the thrilling sporting action in glorious HD without the worry of how much it’s going to cost them each month.”