Figures published yesterday (Tuesday) show that in the West Country, which completed its switch to digital TV in September, 80% of homes which had nor already converted to digital chose Freeview for their main set compared to 12% for Sky and 8% for Virgin.
Ilse Howling, Managing Director, Freeview said: “Becoming the main digital TV service in 10 million homes is a great way to end the year and a fabulous early Christmas present. Freeview is a British success story, and it is a testament to both the simplicity of the service and the hard work of the team that we have hit 10 million so soon.”
More than 1.8 million Freeview+ recorders have been sold since they launched in 2007 with sales expected to hit 2 million over Christmas.
Executives at the service are expecting next year’s roll-out of high definition (HD) Freeview services will help it chalk up another success.
Howling said: “we have bold plans for 2010, with the launch of Freeview HD and Freeview+HD, bringing high definition to millions of homes by the time of the World Cup.”
