This week sees the launch of a new Freeview advertising campaign highlighting the “wealth of programming” available subscription-free.
Called Freeview Presents, the campaign features two “emotionally charged” TV ads showing characters from some of the most-watched comedy and drama series laughing and crying.
Owen Jenkinson, Freeview’s Head of Marketing, said: “With 95% of the nation’s favourite TV, Freeview is home to some fantastic content.
“The tear-jerking and laugh-out-loud moments in our TV ads capture the emotion many of us seek from TV and reminds viewers they don’t need to pay to watch some of the most-watched TV programmes.”