Superheroes and other TV and film characters are increasingly being used by online and mobile casinos to offer games built around established brands.
By harnessing existing big names, casinos can benefit from the halo effect of cinema and home entertainment marketing and more easily target games at specific audiences.
And the use of familiar elements – including music and video clips – can help offer players a more immersive experience while they try their luck at winning the jackpot.
The best games are those which make creative use of concepts and elements from the movie or franchise rather than slap a big brand onto a pre-existing game.
For example, a new Thor – The Mighty Avenger game allows the player to use the Rainbow Bridge to switch between different game modes as they seek seek fortunes from the nine worlds.
And officially licensed games don’t just benefit the casinos and lucky players – they also allow studios and other rights holders to monetise audiences which are too old for lunch boxes and action figures!