The talks are sponsored by multi-channel broadcaster UKTV, home of Dave, GOLD and Eden, and will ‘kick start’ the festival’s 40th Anniversary year.
Following the “enormous popularity” of last year’s talks, UKTV is sponsoring them as a year-round event, launching with Tomorrow’s People on March 26th.
In individual 12 minute talks, Lawton will explore the impact new technologies including his 360 degree camera could have on the future of the media while Dr Aderin-Pocock will talk about how technology and science has the power to transform our lives.
Other speakers include investigative reporter and presenter Stacey Dooley and entrepreneur, gay-rights activist and potential contender for the Mayor of London, Ivan Massow.
Tickets cost £15 (including booking fees) and are available from http://www.geitf.co.uk.
The event will be hosted by Ben Miller who said: “I’m delighted to be presenting the first of this year’s EdTalks, and kick-starting the glory that is sure to be the 40th Edinburgh International TV Festival.
“Come and be inspired by our quartet of fascinating speakers, all singing to the hymn of “Tomorrow’s People”, while avoiding eye contact with top flight executives you embarrassed yourself in front of last year after one too many single malts at the George Hotel.”
Festival Director, Lisa Campbell, added: “We’re thrilled to welcome such an eclectic and empowering group of people who in their individual fields are without doubt Tomorrow’s People.
“With Ben Miller hosting, we are confident that EdTalks will engage and stimulate debate – a great taster of what is to come for our 40th Anniversary Festival Year.”