The BBC is seeking feedback on a new draft strategy which will govern how it distributes content.
Running until Monday 9 April 2018, the consultation allows Licence Fee payers and industry stakeholders a chance to shape how BBC content and services are made available in an age of growing numbers of platforms.
A draft policy published today covers issues such as the prominence of BBC content, conditions about the attribution of content and requiring platform owners to provide the BBC with data about the usage of its services.
IN a blogpost, Daniel Wilson, the BBC’s Head of UK Policy, said: “Unlike other large VOD services, the BBC does not operate a ‘walled garden’.
“Instead, it works flexibly with platforms such as Now TV, BT TV and Virgin Media to make sure that a range of BBC programmes can easily be found within their search and content discovery menus.
“In short, the relationship between the BBC and third-party platforms is usually a win/win.
“At the same time, third-party platforms, as commercial players, cannot always share the same incentives as the BBC to enhance the overall public value delivered to audiences, or to invest in and showcase British content.
“This can present a challenge for the BBC.
“It is therefore to the benefit of both platforms and the BBC that the BBC includes in the policy the conditions which the BBC judges to be both reasonable and necessary for platforms to meet in order for the BBC to fulfil its public mission.”