iPlayer use via tablets doubles but Smart TV use is flat

bbc_iplayer_wideAlmost as many people now view BBC iPlayer via a mobile device as do so on a traditional laptop or desktop according to new figures released by the broadcaster.

In October there were 261m TV and radio programmes watched via iPlayer – up 23% on a year ago.

Of these, 37% were accessed via smartphones and tablets, with tablet use soaring from 10% in October 2012 to 20% this year.

In the same period viewing by computer fell from 48% in October 2012 to for 39% in 2013.

Despite increasing amounta of publicity for smart TVs and internet connected platforms such as YouView and Virgin Media’s TiVo, the numbers viewing via these platforms has remained flat over the past 12 months.

The BBC says viewing via internet-connected devices such as Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players remained at 2%.

The percentage of views via TV platform operators YouView, Sky+ and Virgin Media was also flat at 13%.

iplayer_october

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