iTunes Match sneaks into UK store (and sneaks back out again)

UK iTunes users can now sign-up for Apple’s cloud-based music storage, iTunes Match.

The service allows users to pay a yearly fee of just £21.99 in return for access to their entire music library via Apple’s iCloud system.

Instead of moving tracks between individual devices, up to 10 devices, including iPads and iPhones, can access high-quality, DRM-free versions of the tracks.

Localised pricing and sign-up options have started appearing in other nations.

At present the feature does not appear to be fully working, suggesting Apple is in the process of rolling it out ahead of a formal launch.

Last week UK Apple TVs briefly displayed a menu for access TV shows purchased in iTunes, a feature already available in the US. The menu option subsequently disappeared and there has been no word from Apple about whether this feature was being added for UK consumers.

Update: The sign-up option has now disappeared from UK iTunes accounts.

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