ITV’s catch-up service is now available to owners of 2011 and 2012 Samsung Smart TVs and Blu-ray players.
ITV Player is the first of player app from a UK commercial broadcaster to launch an App in Samsung’s app store.
Other content apps available include Curzon on Demand, Muzu.tv and YouTube.
The ITV service includes an increased range of catch-up content ranging from soaps such as Coronation Street to favourite dramas.
James Micklethwait, Online Product Director, ITV said: “We want to give more viewers the opportunity to watch ITV content On Demand in their homes. Connected TV’s have come of age in the last year, and therefore we are very excited to partner with Samsung to launch ITV Player onto their Smart TV platform.”
Commenting on the launch, Robert King, Vice President of Consumer Electronics for Samsung UK said, “The launch of ITV Player on Samsung’s Smart TV is testament to the fact that we are leaders in the category and are continually updating our platform to provide viewers with the newest and best Apps.
“Viewers are no longer restricted to the TV guide and can watch hours of top quality entertainment when they like. This time it’s on the biggest screen in the home and we’re proud to offer our customers the most complete catch-up services via the true-to-life picture quality and revolutionary product design of their Smart TV.’’
