BritBox, the ITV and BBC owned streaming service, has confirmed it will be available on Samsung TVs, Freeview Play set top boxes and TVs and YouView set top boxes in a move giving it access to millions of homes across the UK.
The service is focussed on UK made content and is coming to the UK following launches in the US and Canada.
As announced earlier this summer, the UK version is 90% owned by ITV with the BBC taking a minority 10% holding.
Today ITV confirmed that owners of Samsung TVs made after 2015 will have access to the BritBox app from launch.
Guy Kinnell, Vice President of TV & AV Samsung Electronics UK Ltd said: “We have an ongoing commitment to provide the greatest experience to our customers, including offering the best range of apps currently available.
“BritBox provides a new way to access the best of British content exactly whenever they want.”
The agreement with Freeview will see BritBox added to Freeview Play TVs and boxes following its launch later this year.
Owen Jenkinson, Marketing Director at Freeview said: “Our viewers love great British TV, so BritBox is a fantastic addition to the Freeview line up, providing extra options to top up on the best of free TV they already enjoy via the nation’s biggest TV platform.”
YouView set-top boxes will also be hosting the BritBox app by the end of 2019.
YouView CEO Susie Buckridge said: “We are excited to be a launch partner for BritBox in the UK.
“At a time when UK produced television is going from strength to strength, BritBox brings a fantastic array of UK television, to compliment the SVOD services already available via YouView, which our users will love.”
Reemah Sakaan, group launch director for ITV SVOD commented: “Our fantastic partners indicate the appetite for our exciting, new, on-demand service.
“We look forward to announcing additional distribution deals in the future.”
BritBox will also be available via web, IOS and Android mobiles and tablets.
