ITV has confirmed its new free to air channel ITVBe will launch on 8th October 2014.
Announced earlier this year, the new channel will be dedicated to lifestyle and entertainment programming, celebrating real life and real people.
It will become the exclusive home of The Only Way Is Essex as well as other UK original commissions and a range of American acquired shows.
The channel’s launch will herald changes for ITV2 which will be revamped into a channel aimed at16-34 year olds, focusing on scripted series, panel shows and formats and “youth skewing commissions”.
In February ITV Chief Executive, Adam Crozier, predicted ITVBe would be “a terrific new addition to our family of channels.”