ebook retailer Kobo has unveiled a pre-release version of a new Blackberry eroding app which allows readers to discuss ebooks and share recommendations with other BlackBerry Messenger users.
The app is being showcased at the BlackBerry World conference where the Canadian-based ebook vendor is also demonstrating its ebook app for the BlackBerry PlayBook tablet.
Last September BlackBerry manufacturers RIM picked Kobo to be the default ereading app on the device.
Kobo has already brought social media features to its apps for Apple’s iOS platform and Android-powered devices.
“Developing a social eReading app for the BBM Social Platform fits perfectly with our strategy to ignite social interaction among readers, providing a new highly engaging dimension for the passionate reading community,” said Todd Humphrey, EVP of business development, Kobo.
“Our integration with BBM is a powerful new way for consumers to share their love of reading with friends, their extended families and everyone in their BBM social network. It gives readers a fun, easy and exciting way to dive deeper into reading.”