Movie fans can make big savings on selected digital purchases this week thanks to a campaign to promote ownership of digital films in the UK.
Organised by the Digital Entertainment Group Europe (DEGE) and the British Association for Screen Entertainment (BASE), Mega Movie Week is being supported by major studios including Lionsgate, NBCUniversal, Paramount, Sony Pictures and StudioCanal, plus retailers including Sky Store, Amazon Prime Video, iTunes, Google Play, BT TV Store, and Chili.
Throughout this week a host of top films will be available to buy from just £1.99, with the initiative’s backers hoping to encourage more film fans to ditch the disc and embrace digital downloads.
The week is being supported with a multi-layered marketing campaign across broadcast, digital, social and print platforms, the Mega Movie Week campaign will also drive awareness of the benefits of digital ownership through a concerted PR campaign utilising a range of news generation and influencer activity to reach the different audiences across the campaign.
Liz Bales, Chief Executive at BASE, said: “The video category continues to offer audiences a huge degree of flexibility when it comes to ownership and consumption of physical and digital home entertainment products and we know that millions of us enjoy having access to a library of titles we love.
“Within that, digital ownership is growing in popularity thanks to the fact that one can access that library at home or on the move and our hope is that Mega Movie Week will bring those benefits to audiences who may not otherwise be engaging with the category.”
Robert Price, Chairman of BASE and Managing Director, Twentieth Century Fox Home Entertainment UK added: “Mega Movie Week represents an unprecedented collective vision from across the category to embrace an opportunity to capitalise on the growth of digital transaction seen in 2018 by encouraging engagement with a limited time offer.
“With most of us spending more time at home in January than at any other time of the year, the campaign is the perfect way to drive engagement with the ease of digital purchase and to increase awareness of the benefits it offers as just one way of ensuring access to the latest and greatest titles when and wherever you might be.”
More info: megamovieweek.co.uk
