Romantic fiction publisher Mills & Boon has launched a new direct-to-consumer website and ereading app for Apple’s iPhone and iPad offering access to ebook editions of its 15,000 titles.
The new website combines social feeds, blogs, author pages and video to deliver “a vibrant and constantly evolving” destination for Mills & Boon fans.
The app, powered by Bluefire, includes a selection of free eBooks and has been designed for iOS7, the latest version of Apple’s operating system for mobile devices. An Android version is due to launch later this month.
Mills & Boon’s Tim Cooper said: “Mills & Boon is synonymous with passion. We have many millions of customers worldwide who are looking to explore the genres, stories and series, to engage with other fans and to find out more about their favourite authors.
“With the new platform and impressive mobile app, we will be able to digitally tap into their passion and offer them a great online experience whilst driving more engagement with new readers through the platform.”