UK iPad users are responsible for 21.3% of non-PC web use while iPhone users account for 29.9%.
The figures dwarf those for Google’s Android platform which rates 0.3% and 15.1% respectively.
In addition Apple’s iPod Touch accounts for a further 8.7% of use meaning the firm’s iOS platform is responsible for almost 60% of mobile web use.
The figures also show that the UK leads the world reading online newspapers on the move with 7.4% of traffic coming from mobile phones. A further 1.9% access papers via a tablet – the same number as Australia and Canada.
The figures were released as comScore announced Device Essentials, a new service measuring web traffic traffic by device type.
“comScore is excited to announce the availability of Device Essentials to provide critical insight into traffic patterns sourcing from the wide array of devices today,” said Serge Matta, comScore Executive Vice President of Telecom and Wireless.
“Using comScore’s proprietary global UDM data set, we have been able to develop an expansive profile of traffic patterns across device type, connection type and geography which delivers the critical insight needed by wireless carriers, OEMs, publishers and app developers to optimise their marketing strategies and customer experience.”
